9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century

Thanks to Jeff Bullas for sharing these great tips!

Here are some tips, hints and resources to assist you in convincing “Management To Enter The 21st Century?” … do I hear the sounds of kicking and screaming from the boardroom?

1. Scare Them Two Ways

• Ask them for 5 keywords or phrases that potential customers would use to find their/your company in a search engine, and then provide a brief report showing them the results of their ranking in Google, and ask a simple question, like, ” Did I find you on page one of Google?” ( the answer is mostly “NO”). So the best question to ask them next is, “How are they going to find you then  ..the yellow pages?”

then

• Grade the website against two competitors (do more than two if you like… and the CEO’s ego cannot handle the competition kicking their ass), there is a free tool that I would recommend you use, which grades their website as marketing tool for being “found online” and uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others, it’s the Website-Grader fromHubspot. In most cases the website will seriously rank poorly against the competition ( I have had companies obtaining a grading of 4 out of a 100, with the competition  scoring 70’s and 80’s !!)

Note: I can guarantee you that you will NOW have their attention… seriously!!! …the CEO’s ego cannot handle the competition kicking their butt…

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