Media Coverage Can Make For Great Promotion
A little extra attention never hurts, and if you can get some media coverage for your business, you can get a lot of extra exposure. This is generally free exposure, at that.
I can speak from first-hand experience on this matter, because I get companies and PR firms coming to SmallBusinessNewz (not to mentionWebProNews) all the time wanting some coverage. This is a perfectly legitimate way to go about marketing your business, but as one who writes the articles and has the ability to control coverage (to some extent), I can tell you, we just don’t have time to cover everyone, even if we wanted to. I suspect that other publications could say the same thing.
So what can you do to increase your chances of media coverage?
1. Do Something That’s Different
The best way to generate enough interest in your business for a publication to cover it is to simply do something that makes you stand out. Do something different. Something new. Something that isn’t just a rehashed version of something we’ve seen time and time again. If it is interesting enough to appeal to us, we figure there is reason to believe it will be interesting to readers as well.
If your business is doing something interesting that nobody else is doing, and its worth talking about it, the right publications will (in theory) be interested in talking about it. Again, time and resources can often enter the equation though.
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